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Monday
Jan262009

Was That LegalBrief About Us?

This is a question we get asked all of the time. That is good. It is a sign that our topics cover problems business people like you are facing.

The other day I was talking to a business owner and something even more amazing happened.

LegalBrief cover actual problems faced by our clients all the time. We go to great heights to describe both the situation and the solution in a way that will not identify the business involved.

Inevitably, when someone asks if a LegalBrief is about them, the answer is no. The events described involved another business. It just goes to show that business people in different markets and different industries face similar problems.

Recently, a business owner called about a problem. During the conversation, I referred to a LegalBrief from 5 years ago discussing a problem at her business. She told me that was her favorite LegalBrief. She also said she had no idea it was about them.

That is what I call success! People see themselves in the topics covered but actual client information is protected.

If there is a problem you would like us to address, post a comment after a LegalBrief or send an email to me at alan@thinkilg.com.

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